Building a Notable Brand: Why Do Millions Choose Arby's?
Monday, October 19, 2026 · 12:30 PM – 2:00 PM EDT
Georgia State University · Morrow, GA
About this event
Jeff Baker knows what it takes to build a brand that keeps millions of customers coming back. As Chief Marketing Officer of Arby’s, he brings a firsthand perspective on the strategies behind one of the nation’s most recognizable restaurant franchises. Come hear how Arby’s builds its brand, connects with customers, and grows through franchising. Real talk on marketing, entrepreneurship, and what it takes to build a franchise that stands out. This event is ideal for students interested in entrepreneurship, hospitality, business ownership, and scalable business models. All GSU Students are asked to register here on PIN! Hosted by: Cecil B. Day School of Hospitality, Entrepreneurship and Innovation Institute Additional Information can be found at: https://pin.gsu.edu/event/12807771
Event details
- Date and time
- Monday, October 19, 2026 · 12:30 PM – 2:00 PM EDT
- Venue
- Georgia State University · Morrow, GA
- Category
- Food & drink
- Cost
- Cost not stated
- Age guidance
- Age guidance not specified
- Format
- In person
- Last verified
- October 1, 2026
Accessibility
Wheelchair: Not stated
Assistive Listening: Not stated
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