Excellence in Entrepreneurship: Customer Discovery & Validation
Wednesday, October 14, 2026 · 6:00 PM – 7:30 PM EDT
Virtual · Kissimmee, FL
About this event
Understand the customer problem before investing significant time and resources in a solution. Participants will: Identify and clarify their target customer Explore effective approaches to customer discovery and interviewing Learn how to distinguish assumptions from evidence Develop practical ways to test whether a problem is meaningful to potential customers Identify next steps for gathering and applying customer feedback The session will emphasize practical customer-focused exercises and real-world examples rather than lecture-based instruction. Meet your facilitator: Stan Miller is a strategic storytelling trainer and the founder of Storicate, where he helps founders and business leaders communicate their value in a way people remember and act on. With more than 5,000 professionals coached, his 4P Storytelling Framework is trusted by global brands like AT&T and Nielsen, and has been taught through UCF, Cornell, and USC. A 2X SXSW speaker and former C-level sales executive in tech, Stan knows what it takes to earn a customer’s attention and he teaches founders how to do it without a massive budget or a brand behind them.
Event details
- Date and time
- Wednesday, October 14, 2026 · 6:00 PM – 7:30 PM EDT
- Venue
- Virtual · Kissimmee, FL
- Category
- Education
- Cost
- Cost not stated
- Age guidance
- Age guidance not specified
- Format
- In person
- Last verified
- September 30, 2026
Accessibility
Wheelchair: Not stated
Assistive Listening: Not stated
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